Review Disclosure: Separate Treatment for Bloggers and Traditional Media

The FTC recently produced new rules governing disclosure for bloggers and other “word-of-mouth-advertisers.” Basically, the take-away is that a blog, Tweet, Facebook, Amazon review, etc. is now viewed as a paid endorsement if you receive the product from the manufacturer for free. Okay, fair enough. But the FTC “does not consider reviews published in traditional […]